Kismia is a dating app, profile pictures directly impact engagement and monetization. Most users had only 1 photo, reducing profile quality and platform trust, which hurt match rates and retention.
I redesigned the photo upload flow in the onboarding funnel, increasing the average number of photos per user, in collaboration with PM and data analyst.
Role: Product Designer
Team: PM, Analyst, Engineer
Duration: 4 weeks
Type: A/B test (66k users)
The flow reduced signup drop-off by allowing users to skip steps after adding their first photo. This made it easier to complete the funnel but didn’t encourage uploading multiple photos. Fewer photos lead to lower match rates, weaker retention, and reduced monetization.
Increase the number of users uploading 2+ photos while maintaining onboarding completion rates.
Users don’t clearly understand what types of photos are acceptable. As a result, they upload low-quality photos that fail moderation, which discourages them from adding more.
What I did
Outcome
No statistically significant improvement
The number of uploaded photos did not increase
Key Insight:
Users still don’t know what photos to upload or aren’t motivated to upload more after an initial attempt, even with guidance.
Users need a clearer completion goal and stronger motivation, not instructions.
What I did
Key Learnings
The main impact didn’t come from convincing inactive users to upload a photo. It’s often more effective to support users who already show intent than to push those who are inactive. If the flow feels simple and valuable, users are more likely to continue and contribute more.