I’m Illia, a Product Designer focused on activation and user behavior. I design onboarding experiences and product experiments that help users reach their first value faster, improving engagement, retention, and monetization.
I’m Illia, a Product Designer focused on activation and user behavior. I design onboarding experiences and product experiments that help users reach their first value faster, improving engagement, retention, and monetization.
Improving Profile Quality at Kismia
Improving Profile Quality at Kismia
Redesigned the photo upload flow on the funnel, increasing users with 2+ approved photos from 62% to 71% and average photos per user by 38%.
Redesigned the photo upload flow on the funnel, increasing users with 2+ approved photos from 62% to 71% and average photos per user by 38%.
Product Design
Product Design
Increasing ARPU by redesigning core paywalls
Increasing ARPU by redesigning core paywalls
I redesigned the app’s primary paywalls and validated the solution through A/B testing, resulting in a 9.6% increase in ARPU and a 4.5% increase in buyers.
I redesigned the app’s primary paywalls and validated the solution through A/B testing, resulting in a 9.6% increase in ARPU and a 4.5% increase in buyers.
Product Design
Product Design
Redesigning a Daily Reward Mechanic
Redesigning a Daily Reward Mechanic
Redesigned the mechanic to improve emotional impact, clarify value, and validate monetization impact before expanding it into a multi-day progression system.
Redesigned the mechanic to improve emotional impact, clarify value, and validate monetization impact before expanding it into a multi-day progression system.
Product Design
Product Design
Personal Stylist app
Personal Stylist app
Designed a personal stylist app from scratch, leading the full process from discovery research and flows to high‑fidelity prototype.
Designed a personal stylist app from scratch, leading the full process from discovery research and flows to high‑fidelity prototype.
UX/UI Design
UX/UI Design
Online store redesign
Online store redesign
Smoke-Ash is an online store designed specifically for e-cigarette
consumers, enabling them to find and order the products they need
quickly and efficiently.
Smoke-Ash is an online store designed specifically for e-cigarette consumers, enabling them to find and order the products they need quickly and efficiently.
UX/UI Design
UX/UI Design